A riveting advertising campaign for the Save the Children Campaign called the Lottery of Life.
The campaign places two images that are similar, but completely different featuring people of similar age. The thought is that life is a lottery and the randomness of where one person is born versus another makes completely different lives for those individuals.
On their website, they offer a spinning wheel that offers you a chance to see how different your life could have been if you were born in another country.
The concept is striking.