Seth Godin presented 8 Questions and Why on his blog yesterday. They are so worth your time.
Not worth your time to read, but worth your time to actually wrestle with for yourself, ponder, dream about, discuss with others, and ultimately answer and then live out.
Check them out…
Who are you trying to please?
What are you promising?
How much money are you trying to make?
How much freedom are you willing to trade for opportunity?
What are you trying to change?
What do you want people to say about you?
Do we care about you?
(and after each answer, ask ‘why?’)